Holly Gleave

HS2 Birmingham Recruitment Campaign

This set of illustrations were created for a HS2 recruitment campaign based in Birmingham. The concept was to highlight areas of regeneration within the city and promote the benefits that HS2 can bring to the area. The buildings chosen include Curzon Street, Birmingham Central Library, Symphony Hall and the Mailbox. 

The set of illustrations were used to create two adverts which were used across social media as well as in The Guardian, Building magazine, New Civil Engineer and also local newspapers. The aim of the advertisement was to lead the audience to a registration page online. The overall attendance for the event over two days was more than 400 people.